Chakana savdo va restoran zanjirlarida mashhurlik

Subway restoran zanjiri uchun "sog'lom taom" tamg'asi yaratishga yordam beradigan uzun vaqtli vakili Jared Fogle, bolalar pornografiyasi ayblovlari uchun aybdor deb topildi va yosh qizlar bilan jinsiy aloqada bo'lish uchun davlat bo'ylab sayohat qilishni talab qildi, mashhur shaxsning xavfli tabiati AQSh chakana savdosida tasdiqlar kuchaytirildi.

Mashhur fotosurat chakana kompaniya, zanjir yoki restoran qiyofasiga mos tushganida, xuddi Fogel va Subway kabi ko'rinishda bo'lgani kabi, reklamani qo'llab-quvvatlash reklama tenglamasining har ikki tomoniga ham ta'sir qilishi mumkin.

Ammo Subway vakili skandali, uzoq vaqt mobaynida mashhur odamni qo'llab-quvvatlagan hattoki, tasdiqlovchining tasdig'i yoki tasdiqlangani yo'q bo'lib ketganda tezda sog'inib ketishi mumkinligini aniq ko'rsatib berdi.

Chakana savdo kompaniyalari, restoranlar va zanjirlar odatda mashhurlikni tasdiqlash strategiyasini taniqli strategiya sifatida tanlab olish ehtimoli bor. Buning sababi shundaki, eng so'nggi va eng katta mahsulotlarni sotish uchun aktsiyalar chakana savdo kompaniyalari, do'konlar va restoran zanjiri bilan ta'minlanadi.

Subway mijozlari mag'firat qilishni va Jared bilan aloqasini unutishni xohlasa-da, Metro savdo belgilarining butun avlodlari o'zlarining uzoq yillardagi xotirasini yo'qotmaguniga qadar Subway tovar imidjiga hech bo'lmaganda biroz tebranadi. "restoran zanjiri o'z ishini bolalarini eng xushomadsiz usulda qurbon qilish uchun metro mashhurligini ishlatganlikda ayblangan vakili yordamida qurdi.

Quyida 20-va 21-chi asrda televizor, bosib chiqarish, radio va onlayn reklama kampaniyalarida AQShning chakana savdo kompaniyalari tomonidan qo'llab-quvvatlangan mashhur sport, musiqa, televizor va kino yulduzlarining keng qamrovli ro'yxati keltirilgan. Har bir firma uchun taniqli endorsers ro'yxatini ko'rish chakana ishlab chiqarishga urinayotgan brend imidjining turini ochib beradi va mijozlar demografiyasiga murojaat qilishga urinmoqda.

Ushbu ro'yxat chakana kompaniya nomi bo'yicha alifbo tartibida tuzilgan. Har bir firma nomi ostida qayd etilgan mashhur vakillar, har qanday xronologik tartibda emas, balki alifbo tartibida joylashtirilgan.

Chakana savdo va restoran zanjirlari uchun Celebrity Endorsement Hits and Misses

Abercrombie & Fitch

• Albert Reed

Ace qo'shish

• Suzanna Somers

Albertsonlarning

• Patricia Heaton, "Har bir inson Raymondni sevadi" filmi uchun eng taniqli telekanali aktyor

olma

• Alan Greenspan
• Barry White
• Bob Dylan
• David Mitchell
• Einar Orn
• Feist
• Gisele Bundchen, supermodel
• Jeff Goldblum
• Jon Xodgman
• Justin Long
• Kareem Abdul-Jabbar
• Kevin Kastner
• Robert Loggia
• Robert Webb
• Spike Lee
• Toni Hawk
• Verne Troyer
• Ferrell bo'ladimi?
• Wynton Marsalis

Avon

• Jacqueline Bisset
• Carmen Electra
• Heather Locklear
• Susan Lucci
• Uilyam Shatner

Burger King

• Adam Karolla
• Brooke Burke
• Dan Cortese
• Darius Rucker
• Deion Sanders
• Donald Trump
• Joel McHale
• Jon Leguizamo
• Meadowlark Limon
• Janob T
• Puff Daddy
• Rachael Ray
• Sara Mishel Gellar
• Seth Green
• Shaquil O'Neal
• Stiv Harvey

Viloyat shahar

• Mayk Ditka

Denni restorani

• Isabel Sanford
• Sherman Hemsley

Domino's pizza

• Aasif Mandvi
• Benjamin Salisbury
• Calvert DeForest
• Donald Trump
• Leslie Nielsen

Gap

• Andie MacDowell
• Eshton Kutcher
• Brittany Murphy

• Claudia Schiffer
• Danny Glover
• Davis Guggenheim
• Dennis Hopper
• O'rmon Whitaker
• Gus Van Sant
• Jan Klod Van Damme
• Jon Mayer
• Julie Delpy
• Kate Capshaw
• Ken Watanabe
• Kiefer Sutherland
• Laura Prepon
• Lenny Kravitz
• Liev Shreiber
• Lindsay Lohan
• Liv Tyler
• Lucy Liu
• Marcia Gay Harden
• Marianne Faithfull
• Mekhi Fifer
• Melanie Griffit
• Maykl Vartan
• Mila Jovovich
• Missy Elliott
• Natalie Imbruglia
• Regina King
• Sara Jessica Parker
• Sara Silverman
• Scarlett Johnansson
• Steven Tyler
• Taye Diggs
• Tina Fey
• Twyla Tharp
• Ferrell bo'ladimi?
• Uilyam H. Macy

JC Penney

• Dietrich Bader
• Kenny Rogers

K-Mart

• Penny Marshall
• Rosie O'Donnell

KFC

• Polkovnik Sanders
• Jeyson Aleksandr
• MC Hammer
• Randy Quaid
• Ryan Stiles

Kohl

• Britney Spears

Lowe

• Sehrli Jonson

Macy ning

• Donald Trump
• Jennifer Lopez
• Jessica Simpson
• Madonna
• Marta Styuart
• Puff Daddy

McDonald's

• Al-Lyuis

• Alfonso Ribeyro
• Ashley Olsen
• Barbara Billingsli
• Beyonce Nouz
• Bill Elliott
• Bob Denver
• Britney Spears
• Buddy Ebsen
• Karl Lyuis
• Charlz Barkley
• Chris Burke
• Chris O'Donnell
• Kristofer Meloni
• Corey Feldman
• Dennis Rodman
• Don Adams
• Donald Trump
• Dwight Xovard
• Dwight Yoakam
• Erin Murfy
• Jorj Foreman
• Hakeem Olajuwon
• Heather O'Rourke
• Heidi Klum
• Jeyms Braun
• Janet Jekson
• Jeyson Aleksandr
• Jennifer Lopez
• Joey Fatone
• Justin Timberlake
• Keith Sweat
• Kelly Ripa
• Kelsi grammatikasi
• Ken Osmond
• Kobe Bryant
• Lens Bass
• Larri Bird
• Lebron Jeyms
• Kichik Richard
• Mark Antoni
• Meri Lou Retton
• Meri-Kate Olsen
• Maykl J. Fox
• Maykl Jordan
• Mishel Kvan
• Morgan Freeman
• Rachel McAdams
• Serena Uilyams
• Sheryl Crow
• Stiv Garvey
• Tara Reid
• Tom Joyner
• Toni Dow
• Toni Hawk
• Vanna Oq
• Ueyn Bredy
• Ueyn Grettskiy
• Yao Ming

Ofis Max

• Richard Jeni

Qadimgi dengiz kuchlari

• Fran Drescher
• Isabel Sanford
• Sherman Hemsley

Papa Jonning pizzasi

• Dan Marino
• Jerri Jons

Pier One

• Kirstie Alley

Pizza Hut

• Ashlee Simpson
• Eshton Kutcher
• Brittany Murphy
• Caprice Bourret
• Cindy Krouford
• Devid Robinson
• Deion Sanders
• Dennis Rodman
• Donald Trump, Respublikachilar prezidentligiga nomzod
• Fran Drescher
• Haley Joel Osment
• Ivana Trump
• Jeff Gordon
• Jerri Stiller
• Jessica Simpson
• Jim Breuer
• Lindsay Lohan
• Marvin Xagler
• Maykl Strahan
• Mixail Gorbachyov
• Muhammad Ali
• Pamela Anderson
• Qirolicha Latifax
• Ringo Starr
• Rush Limbaugh
• Ryan Stiles
• Spike Lee

Radio shkafi

• Aleks Rodriguez
• Cal Ripken
• Daisy Fuentes
• Dennis Miller
• Ishoq Asimov
• Kristen Schaal
• Lance Armstrong
• Ozzy Osbourne
• Shaquil O'Neal
• Teri Hatcher
• Vanessa Uilyams
• Howie Long

Sears

• Arnold Palmer
• Billy Dee Uilyams
• Bob Vila
• Brett Favre
• Lauren Hutton
• Stefani Powers
• Ty Pennington

Staples

• Alice Cooper
• Brian Posehn
• Engelbert Humperdinck
• Jo Lo Trugliov

Starbucks

• Andy Rixter
• Jou Scarborough

Metro

• Maykl Felps

Taco Bell

• Charlz Barkli
• Shaquil O'Neal

Talbotlar

• Julianne Mur

Maqsad

• Emi Grant
• Ashley Olsen
• Britney Spears
• Bronson Pinchot
• Camryn Manheim
• Cheech Marin
• Don Knotts
• Garth Brooks
• Glada De Laurentis
• Heidi Klum
• Ian Somerhalder
• Ice-T
• Jek Laylan
• Jamie Lidell
• Joey Fatone
• Justin Timberlake
• Keti Griffin
• Kevin Federline
• Lens Bass
• Ueyn Nyuton

Texaco

• Jeyms Earl Jons

Gap

• Erykah Badu
• Rosanna Arquette
• Selma Bler
• Uilyam S. Burroughs

Wal-Mart

• Ashley Olsen
• Beyonce Nouz
• Garth Brooks
• Meri-Kate Olsen
• Pol Harvey
• Qirolicha Latifax
• Stiv Garvey

Walgreens

• Charlz Osgood
• Nancy Marchand
• Pol Harvey

Wegmans

• Alec Baldwin

Wendy

• Clara Peller
• Wendy kompaniyasining asoschisi Deyv Tomas ko'plab mashhur televidenie reklama kampaniyalari tufayli uning shon-shuhratini ko'paytirdi.